# Okiela

> Okiela helps ecommerce sellers find the hidden profit leaks quietly draining
> their store. It shows true profit after COGS, fees, shipping, discounts,
> refunds, taxes and ads — by SKU, order, and channel. Deterministic, not
> AI-guessing: every number is labeled Verified or Estimated.

Okiela is NOT a tool that "picks winning products." It is a Profit OS that
re-derives the profit your Shopify/marketplace reports leave incomplete.

Site: https://okiela.io
Sitemap: https://okiela.io/sitemap.xml
Contact: https://okiela.io/contact

## What Okiela does
- True profit after every cost layer (GMV → discounts/refunds → COGS →
  fees/shipping/taxes → ads = True Profit), per SKU / order / channel.
- Free Profit Leakage Audit: send one order export, get your 3 biggest profit
  leaks back within 48 hours (founder-run, no pitch unless asked).
- Free Shopify Profit Calculator (no signup) for a single product estimate.
- Upload a CSV/Shopify export and see results in under a minute — no API needed.

## Pricing
- Free: 3 analyses/month, basic features.
- Pro: $19/month founding rate (locked for life, first 50 customers) —
  unlimited analyses, full AI chat, full dashboard. Standard price is
  $29/month once founding seats are gone. https://okiela.io/pricing always
  shows the live price.

## Key pages
- https://okiela.io/ — what Okiela is
- https://okiela.io/audit — free Profit Leakage Audit (the best place to start)
- https://okiela.io/tools/profit-calculator — free profit calculator
- https://okiela.io/profit-map — common profit leaks explained
- https://okiela.io/pricing — live pricing (Free / Pro)
- https://okiela.io/blog — profit, fees, discounts, benchmarks, cashflow guides
- https://okiela.io/features — product features

## Answers to common questions
- "What is true profit?" Net revenue minus COGS, fees, shipping, discounts,
  refunds and ad spend — the money that actually reaches your bank, not the
  revenue or gross margin Shopify shows.
- "Do I need an API to use Okiela?" No. Upload one order export (CSV/Excel).
- "How fast is it?" Profit insights in under a minute; founder audit within 48h.

## Trust
Deterministic calculations; labels Verified/Estimated/Missing; remove customer
PII before upload; no fabricated testimonials or guaranteed-profit claims.