Okiela Profit Calculator
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Shopify Profit Calculator

Calculate your true profit per product — including COGS, shipping, platform fees, ad spend, and returns. Free, no signup.

Product Details

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True Profit
$1,139.50
32.6% margin
Profit Per Unit
$11.40
per unit sold
Health
Healthy
Strong pricing power

Margin Breakdown

Gross Margin65.7%
Net Margin (after fees)49.1%
True Margin (after ads + returns)32.6%

Revenue → True Profit Waterfall

Gross Revenue
+$3,500.00
COGS
-$1,200.00
Shipping
-$350.00
Platform Fees
-$101.50
Payment Fees
-$131.50
Ad Spend
-$500.00
Returns
-$77.50
True Profit
+$1,139.50

Detailed Breakdown

Gross Revenue$3,500.00
Net Revenue$3,500.00
− COGS−$1,200.00
− Shipping−$350.00
− Platform Fees−$101.50
− Payment Fees−$131.50
− Ad Spend−$500.00
− Return Costs−$77.50
= True Profit$1,139.50
Healthy margins! Consider reinvesting in growth or testing price increases.

How to Calculate True Shopify Profit

Most Shopify store owners look at gross revenue and think they know their profit. But true profit requires subtracting at least 5 cost layers:

  1. COGS (Cost of Goods Sold) — Your product cost per unit including manufacturing, packaging, and import duties.
  2. Shipping — Fulfillment, freight, and last-mile delivery costs.
  3. Platform & Payment Fees — Shopify transaction fees (2.4–2.9%) + payment processor fees + any app subscription costs.
  4. Advertising Spend — Meta, Google, TikTok ads divided across units sold.
  5. Returns & Refunds — The hidden margin killer. Each return costs COGS + shipping both ways + restocking time.

This free calculator handles all 5 layers. For a full analysis across every product in your Shopify store, try Okiela's full profit dashboard — upload your Shopify CSV and see results in 30 seconds.

What Is a Good Profit Margin for Shopify?

Industry benchmarks for DTC e-commerce:

  • Gross Margin: 50–70% (before fees, shipping, ads)
  • Net Margin: 15–30% (after fees and shipping)
  • True Margin: 10–20% (after ads and returns) — this is what hits your bank account.

If your true margin is below 10%, you need to either raise prices, cut ad spend, or reduce COGS. Use this calculator to model different scenarios.

Want profit insights for your entire store?

Upload your Shopify orders CSV and see true profit for every product — with AI recommendations.

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