See your true profit clearly.
Not just revenue. Not just ROAS.
Turn messy Shopify numbers into profit insights you can actually use — fast, simple, and without spreadsheet chaos.
Built by ecommerce founders, for ecommerce foundersGMV
$248,750
+12.5%Net Revenue
$198,500
+8.2%Gross Profit
$89,325
+15.3%True Profit
$43,750
+22.1%AI Recommendation
"Jump Rope Speed" margin is only 20%. Raise price by $4.75 to hit 30% target.
5D Profit Pipeline
30-sec setup
Works with your ecommerce stack
Okiela is an independent analytics tool. Upload exports from these platforms to see your true profit.
Upload exports from Shopify today. TikTok Shop support available. More marketplaces coming soon.
Most stores don't have a data shortage. They have a clarity shortage.
You can see sales, orders, even ROAS. But that still doesn't answer the question that actually matters.
Numbers everywhere, clarity nowhere
You can see sales. You can see orders. But that still doesn’t tell you which products are truly profitable.
Revenue looks great, profit feels thin
Revenue is up, but where's the money going? Hidden costs in COGS, shipping, fees, and ads quietly eat your margins.
Decisions based on incomplete numbers
Pricing, scaling, ad budgets — you want to decide with confidence but the full picture is still blurry.
Okiela helps you go from messy numbers to clear profit decisions.
Not just more numbers. Better decisions.
Simple, useful, and built for founders who care about margins — not complexity.
Upload Once, See True Profit
Drop your Shopify CSV and watch it transform into profit insights in 30 seconds. No setup, no coding required.
5D Profit Pipeline with COGS Calculator
Our 5D pipeline shows GMV → Net Revenue → Gross Profit → Net Profit → True Profit. Every cost accounted for: COGS, shipping, ads, returns, platform fees.
Ask questions, get clear answers
"Which products should I reprice?" "Which channels aren't profitable?" Ask in plain English and get concrete margin analysis you can act on.
30-Second Setup
No integrations to configure. No data team needed. Upload your Shopify export and see insights immediately.
Share With Your Team
Generate shareable dashboard links for your team, investors, or agency clients. Pro users get private, watermark-free sharing.
okiela.io/d/fitgear-q4Your Data, Your Control
Browser-first processing with DuckDB. Data stays local. SSL encrypted API. Stripe billing. Delete anytime.
Built for Founders, Not Data Engineers
See how Okiela compares to traditional BI tools and analytics platforms.
| Feature |  Okiela | Triple Whale | Looker/Tableau |
|---|---|---|---|
| Time to first insight | 30 seconds | 2-4 hours | Days/Weeks |
| Technical skill needed | None | Low | High (SQL) |
| Works with CSV | Yes | Limited | Complex setup |
| Plain-English insights | Yes | Basic | No |
| Starting price | $0 (Free tier) | $129/mo | $$$ |
| Privacy-first (browser) | Yes | No | No |
Time to first insight
Okiela
30 secondsTriple Whale
2-4 hoursLooker
Days/WeeksTechnical skill needed
Okiela
NoneTriple Whale
LowLooker
High (SQL)Works with CSV
Okiela
YesTriple Whale
LimitedLooker
Complex setupPlain-English insights
Okiela
YesTriple Whale
BasicLooker
NoStarting price
Okiela
$0 (Free tier)Triple Whale
$129/moLooker
$$$Privacy-first (browser)
Okiela
YesTriple Whale
NoLooker
NoWhy Teams Trust Okiela
Built with transparency, security, and real ecommerce founders in mind.
Deterministic Profit Engine
No black-box AI. See exactly how every cost is calculated in our 5D pipeline.
Your Data Stays Yours
Browser-first processing. Data never leaves your device during analysis.
Transparent Billing
Secure payments. Cancel anytime. No hidden fees or surprise charges.
Built for Real Founders
Created by ecommerce founders who faced the same question: are we actually making money the way we think we are?
Join 110+ Early Founders Already Using Okiela
Early access — real feedback from real founders shapes what we build next. Be among the first to see true profit in 30 seconds.
110+
Founders tried it
30 sec
To first insight
5D
Profit pipeline
Free
To get started
Okiela is in early access. 110+ founders have already tried it — real testimonials coming soon. If it's helped you, we'd love to hear from you.
“We built Okiela because we kept seeing the same thing: stores looked busy, numbers looked fine, but the actual profit story was still blurry.
Okiela exists to close that gap — fast, simply, and in a way normal people can actually understand. Upload your Shopify data and see GMV, Net Revenue, Gross Profit, Net Profit, and True Profit in one clear view.
Try it with one product you already sell. That's usually where the surprise starts.”
The Okiela Team
Built by ecommerce founders, for ecommerce founders
Frequently Asked Questions
Everything you need to know about Okiela
Just your Shopify orders CSV export. Go to Shopify Admin → Orders → Export, then drop the file into Okiela. Our profit analytics engine will show your first profit insights in 30 seconds. No integrations, no API keys, no setup required.
Yes. Your CSV files are processed locally in your browser using DuckDB — raw data is never uploaded to our servers. Only aggregated profit metrics are stored securely. All traffic is SSL encrypted via Vercel. You can delete your data anytime from Settings.
Our profit calculations are 100% deterministic—no black-box AI. We use a 5D profit pipeline (GMV → Net Revenue → Gross Profit → Net Profit → True Profit) with a built-in COGS calculator, and show you exactly how each number is calculated. You can audit every cost deduction.
Not at all. Okiela is a Shopify profit tracker built for founders, not data engineers. Upload your CSV and ask questions in plain English like "Which SKUs should I reprice?" No SQL, no coding, no complex setup.
Free plan includes 3 profit analyses per month and up to 10,000 rows per file. When you hit the limit, you can upgrade to Pro ($29/month) for unlimited analyses, 100K rows, full AI profit chat, margin analysis, and private dashboard sharing. Cancel anytime.
Yes. No contracts, no hidden fees. Cancel your Pro subscription with one click from your billing page. You keep access until the end of your billing period. We also offer a 14-day money-back guarantee.
Still have questions?
Contact our team