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Free · founder-run · 48h turnaround

Find your first hidden profit leak.

Revenue dashboards show what you sold — not what you kept. Send one order export and get your 3 biggest profit leaks back within 48 hours: which SKU quietly loses money, which channel eats your margin, and the one fix to make this week.

Request my free auditOr run it yourself in 30 seconds →

Prefer a call instead of email? Say so in your message and include two time slots — the walkthrough is 20 minutes, max.

How it works

1 · Send your export

Email your Shopify / Shopee / Lazada / TikTok Shop order export (CSV or Excel). Redact product names if you prefer — the audit only needs order, quantity, price, refund and fee columns.

2 · We find the leaks

Okiela's deterministic 5D engine (GMV → Net Revenue → Gross Profit → Net Profit → True Profit) runs your real numbers. The founder reviews the output by hand and picks the 3 leaks that matter most.

3 · You get the report in 48h

Three specific leaks, one first fix to make this week, and the one metric to watch for 30 days. A 20-minute walkthrough call is optional — useful, not required.

The rules we hold ourselves to

Every number is labeled

[VERIFIED] means it comes straight from your file (revenue, refunds, AOV, product mix). [ESTIMATED] means we assumed a cost (e.g. unit COGS) and tell you the assumption — replace it once and the number becomes real.

Free means free

No card, no trial countdown. You keep the report either way. There's no pitch on the call unless you ask what Okiela Pro does.

Your data stays yours

Prefer zero sharing? Run the same engine yourself at okiela.io/try — it processes the file in your browser, nothing is uploaded.

Honest capacity

Audits are run personally by the founder (FP&A background), so slots are limited each week. First come, first served.

What a leak looks like in the report

“Your top product is 18% of revenue [VERIFIED], but after estimated landed cost and the shipping you absorb, its contribution per order is roughly negative [ESTIMATED — assumes a unit cost we name; confirm it and the number becomes real]. First fix: reprice or bundle it this week. Metric to watch: contribution per order on that SKU for 30 days.”

Illustrative example of the report format — not a real merchant's data. We never publish or invent customer numbers.

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Profit clarity for Shopify founders. See true profit clearly — without spreadsheet chaos.

Okiela - Profit & pricing insights in 30 seconds, not 30 hours | Product Hunt

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