Free · founder-run · 48h turnaround
Find your first hidden profit leak.
Revenue dashboards show what you sold — not what you kept. Send one order export and get your 3 biggest profit leaks back within 48 hours: which SKU quietly loses money, which channel eats your margin, and the one fix to make this week.
How it works
1 · Send your export
Email your Shopify / Shopee / Lazada / TikTok Shop order export (CSV or Excel). Redact product names if you prefer — the audit only needs order, quantity, price, refund and fee columns.
2 · We find the leaks
Okiela's deterministic 5D engine (GMV → Net Revenue → Gross Profit → Net Profit → True Profit) runs your real numbers. The founder reviews the output by hand and picks the 3 leaks that matter most.
3 · You get the report in 48h
Three specific leaks, one first fix to make this week, and the one metric to watch for 30 days. A 20-minute walkthrough call is optional — useful, not required.
The rules we hold ourselves to
Every number is labeled
[VERIFIED] means it comes straight from your file (revenue, refunds, AOV, product mix). [ESTIMATED] means we assumed a cost (e.g. unit COGS) and tell you the assumption — replace it once and the number becomes real.
Free means free
No card, no trial countdown. You keep the report either way. There's no pitch on the call unless you ask what Okiela Pro does.
Your data stays yours
Prefer zero sharing? Run the same engine yourself at okiela.io/try — it processes the file in your browser, nothing is uploaded.
Honest capacity
Audits are run personally by the founder (FP&A background), so slots are limited each week. First come, first served.
What a leak looks like in the report
“Your top product is 18% of revenue [VERIFIED], but after estimated landed cost and the shipping you absorb, its contribution per order is roughly negative [ESTIMATED — assumes a unit cost we name; confirm it and the number becomes real]. First fix: reprice or bundle it this week. Metric to watch: contribution per order on that SKU for 30 days.”
Illustrative example of the report format — not a real merchant's data. We never publish or invent customer numbers.
Free · plug-and-play · no finance degree needed
The 7-Day Profit Leak Checklist
One small action a day. By day 7 you know your true profit, your worst SKU, your worst channel — and the one fix to make this week.
- 1
See what you actually kept, not what you sold
GMV → Net RevenueDo this
Upload one order export and read the gap between GMV and Net Revenue — that gap is discounts + refunds.
How Okiela helps
Live nowokiela.io/try computes GMV → Net Revenue in your browser in under 60 seconds, no signup.
Watch: Discounts + refunds as a % of GMV
- 2
Add your product cost (the biggest hidden leak)
Net Revenue → Gross ProfitDo this
Enter per-SKU COGS so Gross Profit becomes real instead of guessed.
How Okiela helps
Live nowThe Data Room takes a COGS CSV and applies it per SKU; profit stays "Cannot determine" until coverage is real (no fake numbers).
Watch: Gross margin %
- 3
Subtract shipping + platform fees
Gross Profit → Net ProfitDo this
Add the shipping you absorb and the marketplace/payment fees (Shopee, TikTok Shop, Lazada take a big cut).
How Okiela helps
Live nowOkiela deducts shipping + fees per order with 2026 fee rates that carry a source + date — auditable, not a black box.
Watch: Fee load as a % of Net Revenue
- 4
Find the one SKU quietly losing money
True Profit · per SKUDo this
Sort your products by true profit / margin ascending — the worst one is your first fix.
How Okiela helps
Live nowThe SKU performance table ranks every product by margin; the Leak Card surfaces the single biggest leak.
Watch: Contribution per order on your worst SKU
- 5
Find the channel eating your margin
True Profit · per channelDo this
Compare margin by channel — a channel can be your biggest revenue and your worst profit at the same time.
How Okiela helps
Live nowChannel Performance reconciles to the cent with the headline number (one waterfall basis), so a single channel matches your total exactly.
Watch: True margin % by channel
- 6
Judge ads by profit, not revenue (POAS, not ROAS)
Net Profit → ad spendDo this
Add your ad spend and look at blended POAS — profit on ad spend below 1 means those ads cost you money.
How Okiela helps
Coming soonOkiela computes blended POAS from your uploaded ad spend today. Per-campaign auto-POAS via ad-platform login is planned, not live.
Watch: Blended POAS (above 1 = ads are profitable)
- 7
Make ONE pricing decision and track it for 30 days
Act + rememberDo this
Pick your #1 leak, take one action (reprice, bundle, or cut), and write down why — then watch True Profit move.
How Okiela helps
Coming soonOkiela Pro snapshots your profit over time (Profit Timeline) so next month answers "did my fix work?". Automated weekly digest is planned.
Watch: True Profit, week over week
Days 1–6 you can do free. Day 7 — tracking whether your fix actually worked, month after month — is what Okiela Pro ($29/mo) does automatically.
Distilled from Okiela’s Profitable Growth Playbook. Steps marked “Coming soon” are planned, not live — we label them so you always know what’s real.