Okiela

Is this product profitable at the ad spend you are running right now?

One product. Two numbers you already know. A break-even ROAS you can check against your ad dashboard today.

Everything is calculated in your browser. Nothing is uploaded, stored, or sent anywhere — including to us.

These are example numbers so you can see what you get. Replace them with yours.

Below break-even

You run 2.10; this product needs 2.49. On the numbers you gave, each ad-driven order loses money.

In money: you pay about $19.83 in ads to win one order and keep -$3.09 of it — you are down that much on every ad-driven order.Assumes one unit per order. If your orders usually contain more than one item, your real per-order figure is better than this.

→ Do now: kill the discount code. Break-even drops to 2.05.

Based on 5 of 5 inputs you supplied.

Break-even ROAS, one real cost at a time

Product cost only
1.58
+ delivery you absorb
1.91
+ payment fees
2.05
+ the discount you give
2.49

Each row adds a cost you are already paying. The number gets worse because it gets truer.

1 · The product

$
$

What you pay per unit. A range is fine — type 16-20.

$
%
Default is the Shopify Payments US standard rate. Change it if yours differs.
%
$

2 · What you are running

Straight off your ad dashboard.

$

3 · Free shipping, done right

Free shipping over $71

Computed: AOV $58.00 + (delivery $5.40 ÷ margin 40.2%). This is not your current threshold — it is the one that pays for itself.

Paste these into Shopify today

Plain text. No app, no theme edit, no developer.

Free shipping over $71

Buy 2 and save — instead of a 15% off code

What this check does NOT do

  • —It does not estimate your unit cost. You supply it or you get no profit number.
  • —It does not predict a conversion lift. No honest tool can put a percentage on your specific store.
  • —It does not read your store. Every figure here comes from what you typed.
  • —Sales tax and VAT are pass-through and are never deducted from profit.

Okiela is profit analytics for Shopify sellers. Most tools rank your fixes by conversion. We rank them by profit — which needs your unit cost, so we ask for it and never guess it.

Think this is wrong?

Tell us. A verdict a seller can disprove is worth more than one nobody checks — and if the maths is wrong on your store we want to know before anyone else uses it.

Tell us what it got wrong

This was one product

The same arithmetic across your whole catalogue needs your orders export. That is what Okiela does — deterministic, auditable, no AI-guessed numbers.

Run it on my whole catalogue