Marketplace fee stack is confusing
Needs verification
Marketplaces layer commission, transaction, payment and program fees, so the real cost to sell is hard to pin down per order.
In real life: Between commission, a transaction fee and a campaign program fee, the effective take is far above the advertised commission.
ShopeeTikTok ShopLazada
Data you need
- requiredItemised fee lines per order/payout. Each fee type separately.
- requiredOrder value. To compute effective rate.
Formula
Stacked effective fee
(Commission + Transaction + Payment + Program Fees) / GMVOne rate that captures the entire stack.
Key insight
- The advertised commission is only one layer.
- Effective take varies by program and campaign.
Action checklist
- 1Itemise every fee line · medium · 45 min
Name each layer in the stack. - 2Compute one effective rate per channel · easy · 20 min
Make channels comparable. - 3Reprice or rebalance channel mix · medium · 1 day
Favor the channels that keep more.
Money impact · Improve clarity
Turns a confusing fee stack into one comparable rate so pricing and channel choices are deliberate.
Common mistakes
- Pricing off the headline commission.
- Comparing channels without a common fee rate.
How Okiela helps
Per-channel fee accruallive
Okiela rolls the fee stack into a per-order, per-channel cost.
Trust & sources
- Needs verificationFee structures change; confirm against current rate cards
Last reviewed 2026-06-22 · Confidence 3/5